A Technique for Producing Ideas James Young
Publisher: McGraw-Hill

Therein, James Webb Young writes of the techniques he uses for producing 'ideas'. €A 5-Step Technique for Producing Ideas circa 1939″. Posted 5 months ago by jratlee | Comments (View) | tags: blog comments powered by Disqus · ideawhen. The five step process outlined by James Webb Young in his book 'A Technique for Producing Ideas' is outlined in my original post on how to have ideas. A 5-Step Technique for Producing Ideas circa 1939 | Brain Pickings. Published sometime in the 1940s. From "A Technique for Producing Ideas" by James Webb Young. Writer Kirby Ferguson has summarized a 1965 book called A Technique for Producing Ideas, a method intended to produce new ideas eureka-style. €an idea is nothing more of less than a new combination of old elements”. It's a classic to the advertising world. I thought, “can I really learn something useful from a book only 47 pages. I am not going to lie, I was drawn to this book purely because of its size!